If you tend to deviate away from the mainstream when it comes to timepieces, you’ll find no shortage of awesomeness to be picked up within the microbrand watch market with new names striving to make a name for themselves all the time. If you’re in the market for a new under the radar watch this summer, checking out our list of 10 of the best microbrand watchmakers for 2022 will be a step in the right direction:
anOrdain
The guys at anOrdain create mechanical watches with enamel dials in Glasgow, Scotland. They are some of the coolest looking and visually vibrant watches out there and one of our favourite micro brands here at The Coolector.
Brew Watches
The Brew watch collection is designed to celebrate and capture all those enjoyable coffee experiences. Similar to an espresso machine, they express their own industrial nature with unique vented aesthetics seen on the sides, caseback, and crown.
Autodromo
Autodromo’s design philosophy blends a modern, minimalist design aesthetic with mid-century vintage character. The resulting products are equally at home in past and present.
Bravur Watches
Bravur make watches with the utmost quality and finish. Every part of the watch, except the movement, is made exclusively for them in low quantities. Bravur’s watches are crafted to be your everyday companion, and are built to last a lifetime. Therefore they only use the finest materials in both their watches and their straps.
Studio Underd0g
A watchmaker that doesn’t take itself too seriously in the notoriously stuffy world of horology. If you’re after a playful, eye-catching timepiece in 2022, Studio Underd0g will definitely have something that fits the bill in their visually vibrant line up.
Oak & Oscar
Founded in 2015, Oak & Oscar is a Chicago-based independent watch company that creates small batch watches dripping in style. Three guiding principles drive everything they do: to make no little plans, the belief that good people make great products, and that the details always make the design. This shines through in all their excellent timepieces.
Orion Watches
With humble beginnings, the goal of Orion Watches is to apply the technical applications gained from watchmaking certification to make use of global supply chains to deliver unique, high quality watches that punch above their weight class – and chip away at bringing horology back to the United States.
Boldr Supply Co
Boldr Supply co are passionate about engineering and creating watches that last for life, but they are not just a watch brand. You can always expect new products, fresh ideas, and inspiring collaborations with individualistic creators. Each watch is built with features that define the brand; a blend of modern and classic design elements incorporated with horological technologies and tough, quality materials.
Vero Watches
Founded in 2015 in Portland, Oregon, VERO Watch Company is true mix of sport, lifestyle, and adventure. It’s a brand that is respected in the watch world for creating watches that timepiece aficionados appreciate, while also designing true tool watches for high functionality sport.
Minus-8 Watches
The #1 goal of Minus-8 is to deliver watches their customers can rely on, no matter what. They view watches as long-term investments and create their timepieces for those that understand the importance of build-quality, material selection and all the other critical elements that go into developing products that last.
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