10 of the best menswear brands to add to your wardrobe in 2023

The new year is upon us and if you’re currently in the market for some new menswear, allow us to take some of the legwork out of this for you by checking out our pick of 10 of the best menswear brands for your wardrobe in 2023 below:

WELLEN

Bonfires on the beach, first-light surf sessions, windows down on a weekend road trip. These laid-back, no-shoes days are the driving force behind Wellen. Originally born in Southern California, honed during San Francisco’s Indian summers, and tested on their travels to Montauk, Bali, Santa Barbara, and beyond, Wellen partners with responsible factories around the world to craft soft, sustainable essentials for sun and swell.

buy wellen

HOWLER BROTHERS

It is the mission of Howler Brothers to help others heed the call of the wild through an excellent array of outdoor apparel that finds the sweet spot between technical innovation, comfort, and stylish Western charm. As if they sewed the sensation of a tugging fly line or the feeling of a perfectly cresting wave into each release, their apparel channels nothing but good vibes for comfortable approachable style.

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FLINT & TINDER

Flint and Tinder craft quality clothing that’s understated but significant—hardwearing, American-inspired staples, purpose-built to do exactly what it says on the tin. We’re talking world-class fit and comfort. Rugged and refined style. And best of all, top-notch construction you can depend on wear after wear.

buy flint & tinder

PROOF APPAREL

Courtesy of innovative technical fabrics and thoughtful design, Proof’s smart, technical apparel rises to every adventure. Designed for work, play, and travel, Proof updates everyday essentials with the latest performance fabrics and construction techniques to help you get more out of your clothing — so you can get more out of yourself.

buy proof apparel

OUTERKNOWN

Kelly Slater surfs, and John Moore designs. Bring the two champions of their respective fields together, and the result is Outerknown—high-quality menswear made to some of the industry’s highest production standards. When you’ve got your eye on cleaning the Earth’s oceans like these fellas, you can’t afford to cut corners. And you create versatile pieces that look great and cost less in the long run, because you’ll wear them so damn much over the years.

buy outerknown

&SONS

&SONS are proud to support innovation while valuing the skills of artisans where hard-won expertise is passed on from one generation to the next. That’s why they take such care over the design and manufacture of their high-class clothing, using only the finest natural materials combined with the greatest craftsmanship.

buy &sons

IRON & RESIN

iron & Resin are a brand forged in Ventura, CA in a mass produced, disposable world, they are a product of “one-off” culture. When men still build, by their own hands, the craft they ride, be it water or land. Their quality wares are amongst our favourite apparel pieces here at The Coolector and their menswear needs to be in your wardrobe in 2023.

buy iron & resin

TAYLOR STITCH

From fiber to fabric to factory to end functionality, Taylor Stitch has grown from a need for products without limitations that could handle chopping wood, surf sessions, snagging trout, or simply heading to the office. What’s not to like?

buy taylor stitch

WESTERN RISE

Western Rise provide freedom for men who want to own less and experience more. They are all about maximising life’s possibilities by making the world’s most versatile clothing no matter how you live, work, or play.

buy western rise

SEAGER

Seager was founded in 2015 with the intention to uphold the Grit and Ruggedness of the Old West through community, experiences and timeless outdoor focused gear and apparel.

BUY SEAGER CO