Sutsu Blackout Collection: A Conscious Alternative to Black Friday Frenzy

Here at The Coolector, we’re always on the lookout for brands that push back against the status quo, and that’s why the Sutsu Blackout Collection has caught our attention. While most of the fashion industry descends into a whirlwind of deep discounts and doorbuster deals during Black Friday weekend, Sutsu takes a refreshingly different approach—one that champions conscious consumerism and respect for the natural world. For four days only, from Black Friday (at 9AM) to the end of Cyber Monday (at midnight), Sutsu offers their exclusive Blackout Collection, featuring a selection of stylish tees, sweatshirts, hoodies, and caps. And, best of all, you can get 10% off your order with the code ‘CoolBlackout’ during the sale.

What makes the Blackout Collection special is its commitment to sustainability. Every item in the collection is crafted using sustainable or organic materials, with an emphasis on making clothes that look just as good in ten years as they do today. Sutsu’s dedication to ethical production means each garment is produced under Fairtrade, organic, and ethical standards—so you can look good while feeling good about your impact on the planet. As part of their ongoing efforts to support a greener future, Sutsu donates 10% of profits from this collection to Rewilding Britain and plants six trees for every order. Now that’s the kind of responsible fashion we can get behind.

The name “Sutsu” is inspired by a festival in Japan that celebrates the changing of the seasons—a perfect representation of the brand’s positive ecological values and their connection to the natural world. With every piece from the Blackout Collection, Sutsu invites you to reflect on the beauty of nature and the importance of protecting it. After all, without clean oceans, snowy mountains, and thriving parks, where would we find our inspiration for adventure? Whether you’re a city dweller or a nature lover, Sutsu’s apparel serves as a reminder of what we stand to lose if we don’t start making smarter choices.

The Blackout Collection isn’t just about making a fashion statement; it’s about making a statement of intent. By buying from Sutsu, you’re embracing a B-Side attitude—rejecting overconsumption and choosing to support a brand that genuinely cares about our planet. And, as if that’s not enough, the gear itself is downright cool, with an understated aesthetic that never goes out of style. If you’re on the hunt for some clothing that looks great and carries a message worth sharing, Sutsu’s Blackout Collection is a perfect fit.

So, if you’re looking to celebrate Black Friday a little differently this year, why not opt for something more meaningful? With Sutsu’s Blackout Collection, you can snag some top-notch apparel while helping to make the world a better place. After all, isn’t that the ultimate win-win?

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