Altru Apparel

We’re in full-on summer mode now that we’ve entered June here at Coolector HQ and, as a result of this, we’ve upped our search for summery apparel to fill the wardrobe with over the next few months. The latest entrant onto this list of clothing requirements comes in the form of a decidedly upbeat clothing brand that goes by the name of Altru Apparel and who operate out of down town Los Angeles and who have well and truly won us over at The Coolector with their upbeat selection of wares, perfect for the (hopefully) hot summer ahead.

Established way back in 2002, Altru Apparel are by no means newcomers to the world of clothing but they are not a brand that we’ encountered before at The Coolector, which is a surprise given the awesomeness of their T-shirts and various other clothing and accessories. With surfing culture driving their design style, this Los Angeles based brand aim to promote Cali-vibes and their care-free attitude positively shines through in their excellent selection of T-shirts.

It is clearly not just us who appreciate what it is Altru Apparel are trying to do because they’ve collaborated with the likes of LIFE, New York Times and Polaroid in the past to create some timeless tees that really do look the part. Check out a few more of their offerings below:

ALT3226_Midnight_Mahalo

ALT3439_Jack_and_Coke_62a9dde3-ef7f-4882-bdf8-9458f45ecba7

ALT3442_Vacation

We’re definitely not surfers here at Coolector HQ but the lifestyle is certainly something that appeals, as does the apparel and this goes a long way to explaining as to why we’ve fallen so much for Altru’s awesome apparel.

If, like us, you’re looking to give your summer wardrobe a shot in the arm with some chilled out tees, you’ll not find many better proponents of this type of accessory than the good chaps at Altru Apparel.

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