Apple AirTag

You’d have to be living under a rock not to have noticed Apple announcing a raft of new products yesterday but the one that was the biggest departure from what they already offer is the useful little number that goes by the name of Apple AirTag. This is an iPhone accessory that delivers a private and secure way to effortlessly locate the items that matter most and will be available beginning Friday, April 30.

The Apple AirTag retails for a thoroughly reasonable $29 (considering the fact it will help you find items that often cost many times more) and whether it is attached to your keys, a backpack, or other items, the AirTag taps into the vast, global Find My network and can help locate a lost item, all while keeping your location data private and anonymous with end-to-end encryption. Available as a one-off purchase for $29 or four for $99.

Keeping Your Wares Safe & Secure

Every AirTag is small and perfectly form, boasting precision-etched polished stainless steel. Each one is IP67 water- and dust-resistant and a built-in speaker plays sounds to help locate AirTag, while a removable cover makes it simple for you to replace the battery. The Apple AirTag has the same magical setup experience as AirPods which means you just need to bring AirTag near to your iPhone and it will instantly connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing.

The Apple AirTag ($29) can easily be placed into a bag or pocket on its own, or you can make use of a wide array of Apple-designed AirTag accessories, including the Polyurethane Loop, which is both lightweight and robust, and the Leather Loop and Leather Key Ring, which are crafted from specially tanned European leather. The enclosure of each accessory fits securely around AirTag, while conveniently attaching to a user’s belongings, further personalising AirTag while making sure it is always in close contact with their important possessions.

If AirTag becomes separated from its owner and out of Bluetooth range, the Find My network kicks in to help track it down. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner, all in the background, anonymously and privately. Want to keep your most important wares properly protected? Turns out it may just cost $29.