B by Ben Sherman Collection

This SS24 season from Ben Sherman invites you into the luxurious realm of resorts and prestigious Ivy League sports clubs, blending style with leisure in a harmonious ensemble. The awesome-looking B by Ben Sherman Collection masterfully embodies the essence of sports club elegance with striking graphics adorning pique polos and relaxed summer crew neck sweaters.

The palette is alive with vibrant hues, showcasing sage green and lavender, which are skillfully paired with the classic combination of black, navy, and off-white. This creates a lively yet refined appearance that aligns perfectly with contemporary men’s fashion. Featuring eye-catching graphics, traditional silhouettes, and the distinctive identity of Ben Sherman, this collection stands out for its unique blend of sophistication and sporty allure. And if you want to check out these pieces in person, there is a pop-up starting today in Kings Cross (Coal Drops Yard), London.

Check out our pick of the best bits from the new B by Ben Sherman Collection below:

Textured Block Stripe Tee

A relaxed-fit t-shirt with a crew neck. Features include a textured block stripe. As part of the ”B by Ben Sherman” range, this tee is branded with ”B” embroidered badge.

buy now | £40

Scatter Chequerboard Mod Polo

A relaxed fit pique polo in 100% cotton that we’re loving here at The Coolector. It features include a scattered chequerboard design and a two-button placket. As part of the excellent ”B by Ben Sherman” range, this polo is branded with ”B” flag label.

buy now | £55

Sports Coach Jacket

A lightweight coach jacket that boasts a 5 button fastening. It features include two external pockets and one internal patch pocket for your EDC essentials. This ace Ben Sherman jacket has a branded high-build badge and an elasticated hem

buy now | £130

Knitted Stripe Crew Neck Jumper

Crafted from a supremely comfortable wool blend, this knitted stripe crew from Ben Sherman features rib detailing around the neckline, hem, and cuffs. A regular fit crew neck branded with a ‘B’ woven label at the side seam.

buy now | £28

Festival Poster Tee

This Festival Poster Tee from Ben Sherman is a 100% GOTS-certified organic cotton t-shirt in a relaxed fit. This striking music poster tee features a pigment chest print, as well as a bold back graphic that will turn heads aplenty.

buy now | £35

Colour Block Rugby Sweat

This long-sleeved colour block rugby sweater from Ben Sherman is our sort of apparel here at Coolector HQ and it is made from a recycled polyester blend in a regular fit. Featuring a 3-button placket and a ‘B’ badge on the left chest.

buy now | £22

Contemporary Workers Jacket

A modern take on the classic worker’s jacket. Styled with an elasticated hem and collar and mesh lining for a more versatile performance, this jacket features oversized double entry pockets and is finished with iconic B by Ben Sherman chest embroidery. Add this trending essential to your rotation for effortless dressing in every season

buy now | £94

Intarsia Stripe Polo

A more minimal take on Ben Sherman’s signature mod stripe polo. Designed with colour-blocked panels to the front in a regular fit. Branded with a tonal signature ‘Ben Sherman’ sleeve embroidery

buy now | £35