Essential Outdoor Apparel from British Brand Fera

There are loads of awesome new British apparel and lifestyle brands hitting the market right now and one to have really caught our eye here at The Coolector is undoubtedly that of Fera. This ace, Great British outdoor brand combines a deep reverence for the wild with a desire to create rugged outdoor clothing. Not only is their collection reliable and made to last, but it also carries a timeless sense of style. As you’ll see from their initial capsule release, its mission is well and truly accomplished.

The quality and longevity of all Fera’s products is a keystone principle of the brand. They strive to design pieces that are built to last, that you can depend on wherever your adventures may take you. They aren’t here to chase trends and seasons – it’s all about small-batch, quality releases, instead of firing out collection after collection. Their aim is to design clothing and gear that can be passed down from one generation to the next. This heritage quality is what we love at Coolector HQ.

Fera is not only focused on bringing you back into nature but also feel the responsibility to protect it. They use 100% plastic-free, compostable or recyclable packaging and pledge 5% of annual sales to conservation charities, causes and projects that are working to save our wild places. Check out our picks of the best apparel and accessory essentials from Fera below and shop guilt-free:

FERA HEAVY TWILL OVERSHIRT | £125

Available in both Olive and Stone colourways, the Fera Heavy Twill Overshirt will become a go-to for your spring wardrobe rotation. Built with activity and adventure in mind, the Heavy Twill Overshirt has a pleated back for enhanced movement and adjustable cuffs for when the time is right to get your hands dirty. Some of the stand out features of this ace looking shirt from Fera include a spacious button down breast pocket to keep your EDC essentials safe throughout the action and the Fera logo embroidered above by the hem. This is the garment to protect and keep you warm outdoors and it will only get better with age. What’s not to like?

buy now | £125

Ranger Bag – Tan or Otter Green | £230

Every detail of the Fera Ranger Bag has been carefully considered, from an extra wide shoulder strap for unparalleled comfort to a double layered floor for extra protection for your possessions. The internal zip pocket is perfectly suited to keeping valuables safe while the external map pocket gives you quick, easy access to your map, notebook, or tablet. Ultra-secure Loxx® fasteners guarantee your contents are protected and solid brass hardware completes the impressive visuals of this classy carry. Perfectly sized for day trips from base camp, this will be the bag of choice for your essential gear when heading into the wild.

buy now | £230

Hapwarm Fleece | £180

Fera’s full zip fleece jacket is built for warmth and comfort – whether layering in deep winter or kept in the truck for those fresh spring mornings. A crucial piece of outdoor gear updated with Thermolite® technology, this classy looking Hapwarm Fleece from Fera has a secondary internal fleece lining, high storm collar and ribbed cuffs and hem that all come together to provide you with serious thermal retention and protection against the wind when out in the wilds. It comes with two zippered hand warmer pockets and a secure internal zip pocket, meaning that you have plenty of storage options when out in the wild. With the Hapwarm Fleece, Fera really wanted to create a fleece that can withstand days spent outdoors while keeping you warm and protected. And that’s exactly what they’ve done.

buy now | £180

FERA CAP | £25

A well-chosen cap is a style essential for spring and summer in our opinion and they don’t come much cooler than the Fera Cap. Available in green and blue colourways, this cap is built for adventure. Fera’s low-profile six panel cap is crafted from a midweight cotton twill. The pre-washed fabric and adjustable back strap make sure it provides impeccable comfort and a great fit from the very first time you put it on. Designed with an unstructured crown, you can pack your cap into a bag or put it in a pocket without worrying about damaging the shape.

buy now | £25

If that wasn’t enough excitement for you, look out for Fera’s next drop! We can’t say too much but you can expect some Fera T-shirts, shorts and canvas gilets – perfect for your next warmer weather, lighter weight excursion. Keep up to date, @FeraGB on Instagram for their latest.